For three years at Concur, I worked on understanding audiences and telling stories across channels. Below is a small sample of the types of projects I have driven to success.
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Telling stories with data to generate awareness
I worked on the team that brainstormed, developed and catapulted data stories and the Concur brand name into earned and owned media — and into the minds of target audiences. Concur travel and expense data yields valuable and actionable insight into behavior for audiences, from warning managers about the busiest day for expense report filings to flagging how employees spend companies’ money.
Adapting content for demand generation
While working on the marketing plan for an analyst report, I realized the content would adapt perfectly as an interactive quiz for demand generation efforts. I worked with a design agency to adapt the “TEM Maturity Model” levels into a static infographic, and then worked with field marketers and an interactive agency to create the quiz.
Humanizing business through storytelling
In 2016 I directed a series of bylines exploring customers’ perspectives on their work. The pieces drew accolades from management for their effectiveness at humanizing travel and expense management. The posts also drew readers to the new Concur Newsroom.
Creating useful content for audiences
As part of the social media team for several months, I streamlined the content production process as a project manager while helping strategize and create content for the business traveler and travel manager audiences.
Writing for media pickup
I wrote several first drafts of high-profile news releases at Concur, but my proudest moment was when a quotation with some of the words I worked on with the executive pulled through in international trade media coverage.
Communicating internally about brand standards
As part of the content team, I worked on a brand standards site for Concur. I collaborated with corporate communications channel owners to create content on best practices and how to request support from those channels.
Personal marketing thought leadership
I have perspectives on marketing and how it should be done to get the best results for businesses while providing the best experience for audiences. I enjoy thinking holistically about marketing, positioning, branding and customer experience in my spare time and write about it when I get the chance.