“Buckwild” — the Appalachian rasslin’ and muddin’ and partyin’ brand!

BUCKWILD title

Oh, wow. This new show “Buckwild” sure has me on the edge of my seat!

I know, I know … perhaps this is not the classiest thing I have ever said.

But here’s the thing… Read the rest of this entry »


A Slice of Justice — how doing the right thing gets you good will in new media

Grumpy Cat Concession

by Dwayne Alicie

Pssst — Grumpy Cat and I have a secret for you!

Doing the right thing is good for business!

But you already knew that, right? Read the rest of this entry »


Virgin America — a lesson from a brand that knows how to engage

information about baggage requirements at LAX a few years back

Virgin America  — what a brand!  I have been pretty much obsessed with them ever since they first started flying out of SFO in 2007.

There is a lot to love — the gleaming Airbuses decked out in red and white livery, the mod white interiors, not to mention the gorgeous ads and cooler-than-Kenneth-Cole communications.

Virgin America has grown into a carefully crafted brand selling an experience just as much as it sells transportation. It feels like flying with Virgin America is embarking on an experience with like-minded people going to similar places to do similar COOL things. Read the rest of this entry »


Crisis Management Choose-Your-Own-Adventure Time!

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So my hometown hospital back in Virginia just got listed as #8 on a list of the 10 most unsafe hospitals in the US in Consumer Reports magazine. Read the rest of this entry »


Publicity is publicity is publicity; laughing all the way to the bank

Mike “The Situation” Sorrentino is suing Abercrombie and Fitch for $4 million!  Read the article here.

Frankly, I hope he wins!  But aside from my personal opinion on that, there are important lessons to be learned about marketing and public relations from this story. Read the rest of this entry »