When strategic marketing communications get great results, whether the results are in changes in perceptions, increases in sales, or both, my heart sings.
And we witnessed a great example of that this summer as Kesha launched her new album.
And here is a huge thank you to Gini Dietrich and Laura Petrolino at Spin Sucks for accepting my guest post.
Behold! The ever-elusive specimen of smart QR code use in its native environment!
So there’s lots of talk about QR codes from me lately, eh? Some people have already written them off as useless, some people love them, and some people apparently love to hate them.
Like a lot of people, it took me a while to understand what they are and how to use them, but now I’m impressed with QR codes’ potential for quickly linking the tangible with the digital. But as we are all painfully aware Read the rest of this entry »