When strategic marketing communications get great results, whether the results are in changes in perceptions, increases in sales, or both, my heart sings.
And we witnessed a great example of that this summer as Kesha launched her new album.
And here is a huge thank you to Gini Dietrich and Laura Petrolino at Spin Sucks for accepting my guest post.
I’ve been thinking a lot lately about how customer experience is the driving force behind many decisions that I admire … decisions that drive success for companies.
Some obvious examples are the obsession with design that Steve Jobs leveraged in crafting every interaction customers experience with Apple, and Tony Hsieh’s innovative hiring practices that ensure every Zappos employee lives to deliver memorable customer service.
But it’s not just these big, glamorous examples — you can find Read the rest of this entry »
Growth hacker nerds are cool: what startups and traditional marketing people can learn from each otherPosted: August 23, 2013
Summer is in full swing in San Francisco! And that means fog, fog, and then a little fog on the side … plus some more fog.
And for many of us college students, it also means internship season!
Are you interning this summer? Here’s some advice for you — definitely consider blogging about your experience. Taking the initiative to write about your internship is a smart thing to do in the long run, even if it means Read the rest of this entry »