Three reasons marketing and PR students need to read Spin Sucks (if they want jobs)

Three reasons marketing and PR students need to read Spin Sucks (if they want a job)

Sunday morning Spin Sucks

 

Finding a job can still be tough out there for marketing and PR professionals, especially for students who are just finishing their degrees. Even here in the San Francisco Bay Area, where unemployment is relatively low and there are lots of jobs available in both disciplines, there is still fierce competition for each available role.

But here’s the good news — there’s a new book out that will give marketing and PR students a leg up when they start looking for internships and jobs. Enter Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich.

Here are three reasons why reading Spin Sucks is one of the best things you can do for Read the rest of this entry »


6 steps to publishing a blog post about your internship experience

A post about my internship on the Concur corporate blog.

A post about my internship on the Concur corporate blog.

You took the time to apply for that internship you really wanted. You got the interview, you knocked it out of the park, and you got the job!

Now you’re giving it your all and getting good feedback from your managers. What can you do to kick it up a notch?

Blog about it!

In an earlier post I outlined the reasons why you should blog about your internship, and now Read the rest of this entry »


3 reasons you should blog about your internship

Hanging out in the courtyard of the SF office. Photo by Amy Higgins for the Concur blog.

Hanging out in the courtyard of the SF Concur office. Photo by Amy Higgins for the Concur blog.

Summer is in full swing in San Francisco!  And that means fog, fog, and then a little fog on the side … plus some more fog.

And for many of us college students, it also means internship season!

Are you interning this summer? Here’s some advice for you — definitely consider blogging about your experience. Taking the initiative to write about your internship is a smart thing to do in the long run, even if it means Read the rest of this entry »


Marketing Must-Read — “Positioning: The Battle for Your Mind”

a classic book -- the title says it all

a classic book — the title says it all

As a student, it can be tough to get time to read above and beyond your course materials. I mean, it can be a challenge just to read everything that your professors prescribe for you, much less anything for pleasure or your own self-directed education.

But sometimes, you just have to explore a tangent that invites you, and you’re very glad you did.

One tangent for me this semester was to dabble a bit into the concept and history of positioning. I wish I could remember Read the rest of this entry »


Let’s talk about textbooks, baby! Online, rental, used — or at all?

Several hundred dollars of textbooks.

Several hundred dollars of textbooks.

I was talking with a fellow non-traditional student about textbooks recently, and he said, “You know, back in the 90s I was so excited I could go to junior college in California for such a cheap price — and then I saw how much books cost and I couldn’t even believe it.”

The cost of books and supplies is a significant component of the cost of going back to school.  It’s not exactly a hidden cost, but Read the rest of this entry »


LIFE ON THE INSIDE — how to maximize return on your school investment

Students enjoy time outside between classes at San Francisco State University.

Students enjoy time outside between classes at San Francisco State University.

If you’re thinking about going to back to school, I bet you’re full of excitement  — mixed with a little bit of uncertainty. I know I was when I went back in 2010 after a good decade in the work force. What is life on the inside going to be like? How am I going to manage all my responsibilities? But it needn’t be so daunting an experience. Read the rest of this entry »


Four li’l nuggets of truth no one really tells you about going back to college

Books aren’t the only thing you’re going to be exposed to at school.

Thinking about going back to school to finish your degree?  Maybe you have a soon-to-be student in your life and you’re wondering how things have changed since you went to college? Read the rest of this entry »