Audacious and authentic — a case study of Kesha’s strategic launch communications

When strategic marketing communications get great results, whether the results are in changes in perceptions, increases in sales, or both, my heart sings.

And we witnessed a great example of that this summer as Kesha launched her new album.

Read my case study of her team’s work here.

And here is a huge thank you to Gini Dietrich and Laura Petrolino at Spin Sucks for accepting my guest post.


To find your purpose, just be yourself and let your flower bloom

IMG_9212What if I told you that all you have to do to reach your ultimate expression as a human being is let yourself bloom, just like a flower?

 

Recently I had the distinct joy of attending an ARTS Anonymous meeting with exceptional artists in Joshua Tree, CA. It happens each Tuesday at 5pm at Art Queen, if you find yourself in the desert. In the course of our sharing, we discussed our long-term goals. Unwittingly, I had been formulating my response all morning, and it emerged unexpectedly (and perhaps uncharacteristically succinctly) from my mouth in the moment as:

 

TO REACH MY FULL EXPRESSION

 

The simplicity of it surprised me. I had heard the term “full expression” before from my yoga teacher Patricia in reference to asanas. But earlier in the day I had been thinking about who I am, who I really yearn to be, and whether I am using my time on Earth in the best way I can to get there. Am I doing what truly makes me happy and what truly aligns with my talents and abilities … and purpose? Am I really being the true and authentic Dwayne?

 

And that’s when I had a vision of a flower.

 

I realized that our expressions of ourselves as humans are like flowers. By “full expression” I mean our ultimate behavior, and maybe the things we produce or contemplate and discuss … what we are. They are ultimate, cumulative, natural, and beautiful. And inevitable — the instructions are coded in our DNA and energy. In some ways, all we have to do is turn ourselves over to that directive and it will simply be.

 

In fact, we can’t really be anything else, even if we try. Our souls know what we are meant to do, and will nudge us in that direction when we are heading somewhere else.

 

And of course, as Shari Elf mentioned while we were talking after the meeting, flowers need the right conditions to grow in – the right soil, water, light and air. And our full human expressions need similar nurturing as well in the form of the right environment, media and thought patterns.

 

In fact, ARTS Anonymous teaches that if you spend just five minutes a day working in your art, you give your full artistic expression opportunity to take root. It stands to reason that if you spend just five minutes a day doing things you feel are leading you to your ultimate expression, it will grow.

 

And it’s never too late. I once heard a story about how ancient date seeds found by archaeologists sprang to life when planted. Their ultimate expression lay dormant for thousands of years, but creeped to the surface as soon as the right conditions were present for growth. (Thanks to Deb Mynar for finding the linked article above.)

 

Human expressions are like those ancient viable seeds, too. So many of us spend a lot of time sabotaging ourselves, clipping the shoots that will become the flowers of our ultimate expressions, diverting all our energy toward other paths. We use sex, drugs and alcohol to numb ourselves. We engage in negative thinking to draw boundaries around ourselves and avoid the truth that we are all interconnected and one. We put things off thinking we just have to work for another year or two in that job that gives us no intrinsic rewards, that in fact makes us feel worse about ourselves, because we need money to participate in the system of consumption we live in.

 

But as soon as we nourish ourselves with the right environment and people, the right media and the right thought patterns, and maybe even the right discipline, our full expressions begin to blossom.

 

Of course then another question arises – what does it feel like to reach your full expression? Does another bud form and another expression evolve? What do you think? And what do you need to do today to discover and nourish yours?


Finding happiness and living your story: a daily checklist

Just like life -- every day can reflect your entire life story. Photo via: https://www.flickr.com/photos/stevewall/1361325457/

Just like life — every day can reflect your entire life story. Photo via: https://www.flickr.com/photos/stevewall/1361325457/

It has been quite a year of transition for me. I finished my marketing degree, extended my work at Concur and moved into my own apartment in Oakland. Those are all fantastic developments! Of course, this welcome lull in intense demands on my energy has afforded me time to focus on higher-order needs again.

Lately I have been thinking about what the perfect day looks like for me. I’ve been thinking about balance and how an excess of any one thing quickly chips away at feelings of happiness and contentedness. For example, if I work constantly for several days, I crave Read the rest of this entry »


Three reasons marketing and PR students need to read Spin Sucks (if they want jobs)

Three reasons marketing and PR students need to read Spin Sucks (if they want a job)

Sunday morning Spin Sucks

 

Finding a job can still be tough out there for marketing and PR professionals, especially for students who are just finishing their degrees. Even here in the San Francisco Bay Area, where unemployment is relatively low and there are lots of jobs available in both disciplines, there is still fierce competition for each available role.

But here’s the good news — there’s a new book out that will give marketing and PR students a leg up when they start looking for internships and jobs. Enter Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich.

Here are three reasons why reading Spin Sucks is one of the best things you can do for Read the rest of this entry »


Career changes are GOOD news in the new economy: 3 ways to make an easy transition

Are you happy in your career?  Have you ever felt like maybe you wanted to follow another star toward more happiness in your work life?

Today I was watching a live video chat featuring Porter Gale and DJ Waldow from Marketo. The talk was mostly about technology and how it is changing the marketing landscape, but Porter said something else about working and careers that really resonated with me. She said that as a marketer you have to ask yourself if you are really passionate about the product or service you are offering. If you don’t feel passion, she said, it’s time to take a step back and think if you need to be working on something else, because you need that passion to fuel the best work possible. Read the rest of this entry »


Why those Look Back movies took over your Facebook feed — and what communicators can learn from them

My Facebook Movie

a capture from my Facebook Movie

By now I’m sure you’ve seen your friends’ Facebook “Look Back” videos — even if you haven’t seen your own. A lot of my friends have been posting them, hitting critical mass sometime yesterday. As with most things in Facebookland, some users are enthralled while others seem enraged at the perceived imposition upon their feed experience. But overall, sentiment toward the movies seems to be very positive. I’ve even seen people asking, “where’s yours!”

So what?

Well, let’s take a closer look at why these Facebook “Look Back” movies are taking over your news feed, why people are loving and sharing them, and Read the rest of this entry »


Commitment to customer experience: true leaders make us all part of the team

Servant Leaders in Space!

Servant Leaders in Space!

I’ve been thinking a lot lately about how customer experience is the driving force behind many decisions that I admire … decisions that drive success for companies.

Some obvious examples are the obsession with design that Steve Jobs leveraged in crafting every interaction customers experience with Apple, and Tony Hsieh’s  innovative hiring practices that ensure every Zappos employee lives to deliver memorable customer service.

But it’s not just these big, glamorous examples — you can find Read the rest of this entry »