A Slice of Justice — how doing the right thing gets you good will in new mediaPosted: January 3, 2013 | |
by Dwayne Alicie
Pssst — Grumpy Cat and I have a secret for you!
Doing the right thing is good for business!
But you already knew that, right?
You may have already seen this story about a couple of guys, Joel Diaz and friend, in Columbus, OH, who were heckled for being gay while holding hands waiting for pizza on a cold night.
Sadly, this happens all too often in our country. Deplorable, irritating and mind-numbing how people can be so small-minded … yes, absolutely.
But this story has a happy ending (shhhh! <giggle, wink, wink, nudge, nudge>) and implications for businesses who dare to do the right thing!
As you can read in the original post, Mr. Diaz and friend experienced a groundswell of support from fellow diners — as well as the pizza guys in the truck.
Super-cool, right? Naturally, Mr. Diaz was excited about the moment and did what most of us do today when we’re moved. He wrote a heartwarming Facebook post about it.
The post flew around the internet, which cast a collective smile on the occurrence. The truck’s Facebook page shared Mr. Diaz’s status and weighed in on their staff’s commitment to being good, rational people by “sticking up and doing the right thing.” Yay, warm and fuzzies all around — and a smart business move, in my opinion.
But wait, there’s more!
The story made it to The Huffington Post and now, the pizza truck’s Facebook page, Mikey’s Late Night Slice, is lighting up with support and promises from future tourists to nosh on their apparently near-legendary late-night slices.
People are “liking” the page like crazy — I’ve watched it go up from 8,482 to 8,612 in the last 40 minutes — a rate of 3.5 likes/minute. And I think I probably arrived on their page after the biggest wave of new friends arrived.
But people aren’t just clicking “like” … they’re leaving messages of support. This engagement is phenomenal, real, and invaluable — it’s good will.
Will this publicity and good will translate into sales for the truck? Quite possibly! I do think so. Sure, people are probably not going to fly to Columbus just to eat some pizza. But potential new customers in the community are more aware of the truck, and current customers who share the truck’s values will likely feel even more of a connection and loyalty to the business now.
I think the moral of the story is that even the simplest acts that demonstrate your values can have far-reaching effects on your business. And doing the right thing is always the best course of action.
What do you think? Have you had experiences where a story like this motivates you to go out of your way to choose a provider of a service or product because they have demonstrated values that you admire?
Mikey’s Late Night Slice now has 11,551 likes! (as of January 13, 2013). Following the groundswell of interest in the story, Mikey’s created and sold a limited quantity of t-shirts with a cheeky, fun slogan, “No Slut Sauce for you, Mr. Homophobe!” They vowed to donate profits to Equality Ohio! They brilliantly provided people with a way to translate their good will into cash no matter where they live. And it was also brilliant to connect with the cause that is at the core of the story — equal rights for LGBT people. Everybody won! Except Mr. Homophobe, of course. <<womp, womp>>