Mike “The Situation” Sorrentino is suing Abercrombie and Fitch for $4 million! Read the article here.
Frankly, I hope he wins! But aside from my personal opinion on that, there are important lessons to be learned about marketing and public relations from this story. Read the rest of this entry »
Watch the video here.
Madonna. Just the word has the power to instill awe and fear. Not only does this word point us toward the gentle but powerful Christian concept of the Madonna, but it is also the one-word signifier for the incisive, controversial, wildly successful, powerhouse pop-star Madonna of the twentieth and twenty-first centuries who, very early in her career, stated that her goal was “to take over the world.” She has certainly succeeded in that goal in many regards. But she has also made some missteps. Read the rest of this entry »